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Privacy Policy

This privacy policy describes how HivesMash processes personal data of users who visit the website and use its services. This policy is provided in accordance with EU Regulation 2016/679 (GDPR) and applicable Italian data protection laws.

1. Data Controller

The Data Controller is:

LIVE ALL S.R.L.
Registered office: Via Marco Fabio Quintiliano 31/A - 20138 Milan, Italy
VAT Number: 11290640967
Email: [email protected]

2. Types of Data Collected

Data voluntarily provided by users

Data collected automatically

3. Purposes and Legal Basis for Processing

Personal data is processed for the following purposes:

Purpose Legal Basis
Newsletter subscription and sending informational communications User consent
Managing applications for the artistic collective User consent
WhatsApp communications User consent
Statistical analysis and website improvement Legitimate interest
Marketing and advertising profiling User consent

4. Processing Methods

Personal data processing is carried out through:

5. Data Recipients

Personal data may be communicated to:

Data Processors

Data will not be disseminated or sold to third parties for direct marketing purposes without user consent.

6. Data Transfer Outside the EU

Some service providers are located in non-EU countries (mainly the United States). Data transfer to such countries occurs in compliance with GDPR safeguards, including:

7. Data Retention Period

Data Category Retention Period
Newsletter data Until unsubscription + 24 months for evidence purposes
Application data 24 months from receipt
Browsing data 13 months (Google Analytics)
Profiling cookies Maximum 12 months

8. Data Subject Rights

Regarding the processing of personal data, data subjects have the right to:

To exercise your rights, please send a request to:

Email: [email protected]

Data subjects also have the right to lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it).

9. Cookie Policy

Information about Cookies

Cookies are small text files that visited websites send to the user's browser, where they are stored and then retransmitted to the same sites on subsequent visits.

Types of Cookies Used

Cookie Management

Users can manage cookie preferences through:

Useful links:

10. Processing of Minors' Data

HivesMash services may be used by minors over 14 years of age. For minors under 16 years, processing is lawful only if authorized by the holder of parental responsibility.

HivesMash does not knowingly collect personal data from minors without parental or legal guardian consent.

11. Changes to This Policy

The Data Controller reserves the right to make changes to this privacy policy at any time. In case of substantial changes, adequate notice will be provided to users through the website.

We recommend checking this page periodically to stay informed about any changes.

12. Judicial Remedies

Pursuant to Article 79 of the GDPR, without prejudice to any other administrative or non-judicial remedy, data subjects who consider that the processing of their personal data infringes the GDPR have the right to an effective judicial remedy.

Proceedings may be brought before the courts of the Member State where the data subject habitually resides or works, or of the place where the alleged infringement occurred.

Last updated: December 2025